What does a typical sponsorship agreement look like? |
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Posted Thu Jun 14, 2007 3:23 pm GMT by caddyshack
I have been asked how much I would ask for to be endorsed / sponsored for the Main Event by a new acquaintence that has a business he'd like to promote, and is also just interested in sponsoring me because we hit it off.
He asks, "How much to endorse you?"
My question is: Does anyone have any knowledge of what a typical arrangement entails?
Option 1 -- flat fee to wear logo apparel? if so, how much, and should there be a "bonus" for making the final table, etc.?
Option 2 -- he pays my buy-in? In this case, what is fair or reasonable to offer him, without leaving too much money on the table.
Any thoughts?
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Posted Thu Jun 14, 2007 3:29 pm GMT by UrAteUp
Whatever you decide get it in writing BEFORE the event...unless you want to be a Jamie Gold.... 
If it was a typical staking 50/50 would be a good split. Since he is wanting endorsements...he pays your buy-in and if you finish ITM then give him 40% and you keep 60% IMHO.
Posted Thu Jun 14, 2007 5:58 pm GMT by Geno
| caddyshack wrote: | | Option 1 -- flat fee to wear logo apparel? if so, how much, and should there be a "bonus" for making the final table, etc.? |
I can't help you on what the flat fee should be but there should be a serious bonus for making the TV feature table at any time during the tournament and making the final few tables. There should maybe even be a clause for $$$ every time a logo is shown on TV should you happen to make a TV table. TV exposure is HUGE compared to just wearing the logo in an event.
| caddyshack wrote: | | Option 2 -- he pays my buy-in? In this case, what is fair or reasonable to offer him, without leaving too much money on the table. |
Standard staking offer is winnings less buy-in divided by two. In this case, apply that but add the amounts from option 1 into the scenario with the same TV/final tables bonuses.
Posted Thu Jun 14, 2007 6:38 pm GMT by caddyshack
Thanks for the replies to my post ... this is helpful. Any more opinions on my "option 1" are welcome, but i do appreciate the feedback so far.
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